SMGT30070 Communications, and Media in Sport UCD Assignment Sample Ireland

SMGT30070 Communications, and Media in Sport is a compulsory module for students on the Sports Journalism degree at the University College Dublin. It offers an introduction to the theory and practice of communication and media within the sport, from both a national and international perspective.

The module considers how communication shapes our understanding of the sport, and how the sport is used as a tool for communication by a range of stakeholders including athletes, coaches, clubs, governing bodies, the media, and commercial organizations. It also looks at how new technologies are impacting the way we consume sport.

Avail individual assignment sample for SMGT30070 Communications and Media in Sport Module

There are many types of assignments given to students like individual assignments, continuous assignments, reports, case studies, final year projects, skills demonstrations, learner records, and other solutions given by us Irish students.

We’ll go over several activities in this module. They are as follows:

Assignment Activity 1: Understand different theoretical approaches to communication and media.

Different theoretical approaches to communication and media can be broadly classified into two main categories: functionalist and critical. 

Functionalists see communication and media as serving a positive, useful function in society. They believe that communication and media help to maintain social order by supplying information and promoting common values and understanding. Functionalists also argue that mass media is a powerful tool for social control, shaping public opinion on important issues. 

Critical theorists, on the other hand, are more skeptical of the role of communication and media in society. They point to how the owners and producers of mass media – such as big corporations – use their power to control what people see, read and hear. They believe that this control leads to the marginalization of alternative voices and perspectives and that communication and media play a role in perpetuating inequality and injustice in society.

Assignment Activity 2: Critically evaluate different types of communication processes and strategies in a sports industry setting.

There are various types of communication processes and strategies that can be used in a sports industry setting. Some of the most common include oral communication, written communication, nonverbal communication, and electronic communication. Each has its advantages and disadvantages that should be considered when choosing the most appropriate method for a given situation. 

• Oral communication is often the quickest and simplest way to deliver a message. However, it can also be easily misunderstood or misinterpreted if not done correctly. Additionally, some people may feel more comfortable communicating in writing or electronically. 
• Written communication is more formal than oral communication and can be useful for conveying complex information or ideas. However, it can take longer to draft a message and send it, and there is always the risk that it will not be read or understood properly.
• Nonverbal communication can be a very powerful way to communicate, especially in a sports setting where emotions can run high. However, it can be difficult to interpret nonverbal signals accurately, and they can easily be misinterpreted.
• Electronic communication, such as email, text messaging, and social media, is fast and convenient, but can also be easily misunderstood due to the lack of tone and body language. It is also important to note that electronic communication can be easily tracked and monitored, which can be a concern for some people.

Assignment Activity 3: Identify and interpret explicit and implicit meanings of sports advertising and communication.

It is important to be aware of the explicit and implicit meanings of sports advertising and communication. Explicit meanings are the obvious, surface-level messages that are being communicated. Implicit meanings are the underlying messages or themes that are not always explicitly stated but can still be inferred from the ad or communication.

Sports advertising and communication often contain explicit messages about the benefits of participating in sports or watching sports. These messages can be about physical health, mental health, teamwork, discipline, etc. implicit messages in sports advertising and communication often include ideas about masculinity and femininity, nationalism, and consumerism. It is important to be aware of these implicit messages and to critically examine them to see if they are beneficial or harmful to society.

Assignment Activity 4: Through practical application, understand the techniques and strategies required to plan successful communications strategies. This will involve developing a Communications Plan that includes a digital media strategy.

To plan successful communications strategies, it’s important to first understand the different types of communication channels that are available to you. There are three primary types of communication channels:

1. Oral communication: This type of communication is verbose and involves spoken words. It’s best suited for face-to-face interactions or when there is a need for clarity and precision.
2. Written communication: This type of communication is more formal and often used in business settings. Written communication can be sent via email, letter, or memo and allows for a more deliberate approach.
3. Visual communication: This type of communication uses images or graphics to convey a message. Visual communication is ideal for grabbing people’s attention and can be very effective in marketing.

Once you have a clear understanding of the different communication channels available to you, you can begin to develop a communications plan. A good communications plan will include:

1. Your target audience: You need to know who your target audience is to craft an effective message.
2. The message: What are you trying to say? You need to be clear and concise in your message so that it is easily understood by your target audience.
3. The medium: What type of communication channel will you use to deliver your message? Oral, written, or visual?
4. The strategy: How will you deliver your message? What tactics will you use?
5. The timeline: When will you implement your communications plan?
6. The budget: How much money will you need to execute your plan?

Once you have a completed communications plan, you can begin to develop a digital media strategy. A digital media strategy is essential for any organization that wishes to reach a global audience. It involves developing a plan for using online tools such as websites, social media, and email to communicate with your target audience. By using a variety of digital media tools, you can create a comprehensive communications strategy that will reach a larger number of people.

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