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You as a Sports Development Officer for the Westmeath Sports Partnership: Sports Management Assignment, AIT

University Athlone Institute of Technology (AIT)
Subject Sport Management

Assignment Questions:

Q.1. (a) You as a sports development officer for the Westmeath Sports Partnership have been tasked with putting together a booklet for sports organizations and clubs in the Westmeath area entitled “A beginners guide on how to develop a strategic plan”. Detail the content of your booklet, this should include information on both the different stages in the development of a strategic plan and also what the content should be.

(b) Why bother with a strategic plan, your business will be much more likely to succeed if you focus on the present.

Respond to this statement using examples to support the points that you make.

Q.2. You have been asked to give a presentation to a national sporting organization. The title of your presentation is “Corporate governance what is it, and why it is relevant to sporting organizations”. Using five headings outline the content of your presentation and give reasons for why what you have included is important.

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Q.3. (a) Based on the idea that leaders tend to be a task or people orientated, Blake and Mouton devised a Managerial grid (1964) to identify leadership styles. Outline with the aid of a diagram the Blake-Mouton Managerial grid.

(b) Outline in detail four major elements that can influence how a manager will lead. You should use examples to support your explanations.

Q.4. You have just been appointed manager of a medium-size leisure facility (25m pool, gym, small multipurpose hall, 10 full time, staff, 15 part-time staff). You quickly realize that the previous management had allowed the formal communication channels with staff and customers to breakdown to such an extent that they no longer function. Detail five things that you would do to address this issue in the short and medium-term.

Q.5. (a) Explain with examples, five potential challenges/barriers that can impact on the decision making process.

(b) You are the manager of a sports marketing company and have recently won the marketing contract for the ICU (Irish Cricket Union). You have decided to put together a group in order to make decisions on the detail of your marketing campaign

  1. Name (a position held) the people you think should be included in your group, and explain your reasons for including them.
  2. Explain five factors that justify your use of group decision-making in this particular example.

Q.6. Managerial skills learned in the classroom can never match those learned from experience. Discuss using examples to support the points that you make.

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