You are the Marketing Director of an ambitious mid-sized corporation: Marketing Contexts Assignment, ICD, Ireland

BRIEF:

You are the Marketing Director of an ambitious mid-sized corporation (the company can produce any product or service that you choose. You also have sufficient, but not unlimited budget available).

You have been offered an attractive entertainment brand partnership opportunity and you need to write a report to the Managing Director to justify investing in this opportunity.

Your business report should detail the following and should be supported with relevant statistics and references:

• A description of the entertainment brand partnership opportunity

• How you can align the partnership opportunity to your existing brand values and personality

• What is the strategic thinking behind your proposal?(Objective or the partnership, relevance to our target and marketing strategy, expected synergy, etc.)

• What are the potential and actual benefits of this initiative to the company?

• Why do you think this partnership offers you a good opportunity to grow your brand?

• What market segments are you targeting?

• How will you support the sponsorship with marketing activities?

• Any other factors that you deem relevant The company has never used entertainment brand partnerships as a marketing strategy in the past and you are aware that there are some concerns at the Management Board level as to the value of such an initiative.