You are the CEO of a large Irish food company with €200 million to invest in setting up a subsidiary in two emerging markets: Global Business Assignment, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Global Business |
You are the CEO of a large Irish food company with €200 million to invest in setting up a subsidiary in two emerging markets, Nigeria and Indonesia. Both investments promise the same long-term return. Recognizing political, economic, and legal systems collectively influence a country’s ability to achieve meaningful economic progress, conduct a (PESTLE) analysis of the different political, economic, social, legal, and other systems to assess the opportunity and risks of doing business in both locations. Identify the better location for business and briefly the pivotal strategic considerations. What strategies would you use to enter your chosen market?
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