You are tasked with choosing a live global campaign for an international brand of your choice: Marketing Essentials Assignment, NUI, Ireland
| University | National University of Ireland (NUI) |
| Subject | Marketing Essentials |
For this assignment, you are tasked with choosing a live global campaign for an international brand of your choice.
- Provide a detailed overview of the campaign NOT the company.
- What markets is this campaign live in?
- What is the message of the campaign?
- Profile the target audience of the campaign including Demographics and Psychographics.
- Identify and outline the target strategy of the campaign utilized.
- Evaluate four promotional tools and methods that are used in the campaign and explain whether you think they are effective or not, and why.
- Outline two reasons why you think having a digital element to a marketing campaign is important in the current competitive market environment. (Your reasons must be supported by research)
- Outline two ways in which this campaign could be enhanced.
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