You are required to write a report critically evaluating the competitive position of the company by addressing the following: Strategic management concepts Report, TCD, Ireland
University | Trinity College Dublin (TCD) |
Subject | Strategic management concepts Report |
Assignment Brief
Company: Cairn Homes plc
You are required to write a report critically evaluating the competitive position of the company by addressing the following:
1. What business is the company in?
Strategically assess the main business, industry, and market(s) of your chosen company. Identify the company’s Purpose /Mission/Vision and Values and how they relate to the business.
2. External Environment
Using PESTEL analysis, critically evaluate the Key/Dominant Drivers of Change for your chosen company, and analyse whether these drivers of change have a positive or negative effect. PESTEL analysis of Drivers of Change must be (i) relevant to the company/industry, (ii) limited to dominant factors affecting your company and, (iii) relate only to current and future events. Drivers of Change must be critically evaluated and not merely described.
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3. Industry Environment
For the main/primary business of your chosen company, and using Porter’s 5 Force framework, analyse your chosen company’s current competitive environment. 5 forces aspects must be critically evaluated – not merely described – and classified as high/low/medium threats or sources of power.
4. Internal Analysis
b) Using VRIO analysis, assess whether the company of your choice has a Sustained Competitive Advantage; critical supporting analysis of the VRIO must be included.
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