You Are Required To Analyze Data Sets And Identify Valid & Relevant Data: Data Analysis And Interpretation Assignment, UCC, Ireland
| University | University College Cork (UCC) |
| Subject | Data Analysis And Interpretation |
You are required to analyze data sets and identify valid & relevant data. By utilizing some of Data Studio’s built-in fictional datasets you are required to create customized useable data dashboards & visualizations and extrapolate relevant KPIs from the visualizations.
From the data, you will list and build out meaningful insights. Using the ‘Demo Accounts’ on Google Data Studio do the following:
1. Using a mixture of Google Analytics and Google Ads data for 2020 create and present a ‘marketing dashboard’ that includes the following elements:
- Channel performance reports
- PPC reports
- SEO reports
- Social media reports
2. For 2020 create and present an ‘Audience’ dashboard that lists multiple reports on your audience from the following areas:
- Location
- Demographics
- Device usage
- Behaviors
3. Outline the benefits to a company of using Google Data Studio.
List 4 ways companies can use dashboards to benefit their organization from an internal perspective. Include a copy of your dashboards in the report. Ensure dashboards are professionally presented, including color and customization.
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