You and your colleagues have been retained by a traditional ‘bricks and mortar retail organization: Marketing Practice Assignment, NUI, Ireland
| University | National University of Ireland (NUI) |
| Subject | Marketing Practice |
You and your colleagues have been retained by a traditional ‘bricks and mortar retail organization to develop an E-tailing strategy to enable the company to successfully compete in the online environment. The retail organization is a successful traditional brick-and-mortar business but is losing substantial sales to online competitors. Prepare a strategic plan advising the company on how to successfully compete in this environment. Assignment to be appropriately referenced with Bibliography, References, Appendices, properly edited
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