You and your colleagues have been employed by a traditional brick-and-mortar fashion retailer to devise an online retailing (e-tailing) strategy: Marketing Channel Management (Marketing) Assignment, ICD, Ireland
| University | Independent Colleges Dublin (ICD) |
| Subject | Marketing Channel Management (Marketing) Assignment |
Assessment requirements:
You and your colleagues have been employed by a traditional brick-and-mortar fashion retailer to devise an online retailing (e-tailing) strategy. Your ultimate goal is to enable the company to successfully compete in the online environment, taking advantage of the digital landscape in order to enhance its market reach and profitability. You need to choose any traditional brick-and-mortar fashion retailer as the subject of your analysis. Ensure your chosen company has an established physical presence and is seeking to expand or improve its online presence.
The retail organization is a successful business but is losing substantial sales to online competitors. Prepare a strategic plan advising the company on how to successfully compete in this environment.
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