Why did Amazon consider international expansion in the first place? Why Amazon did choose the UK as its first foreign: Strategic Management Assignment, DCU, Ireland
| University | Dublin City University (DCU) |
| Subject | Strategic Management |
- Why did Amazon consider international expansion in the first place?
- Why Amazon did choose the UK as its first foreign entry location over other equally promising markets such as Japan?
- What strategies did Amazon use in the UK? Did these strategies make sense?
- Is there a recurring or common pattern evident in Amazon’s international expansion?
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