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What are the key strategic issues that Rolls-Royce are facing from the situation depicted above? What recommendation would you make: Roles-Royce Case Study, UOL, Ireland

University University of Liverpool (UoL)
Subject Rolls-Royce
  1. What are the key strategic issues that Rolls-Royce are facing from the situation depicted above?
  2. What recommendation would you make to Rolls-Royce management in addressing ONE of the strategic issues that you have identified? Justify your recommendation with reference to business strategy literature.
  3. ‘The brutal fact is that about 70% of all strategic change initiatives fail’. Discuss, illustrating how Rolls-Royce management might successfully execute its strategy.

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