As with any modern organisation The GAA use social media and their website to promote: Web/App Design & Optimization, Assignment, GC, Ireland

Web/Social Audit Overview

As with any modern organisation The GAA use social media and their website to promote, inform, engage and merchandise to their existing fans whilst constantly seeking to expand their audience. You must critically assess GAA social media and web assets and make appropriate observations and recommendations where necessary.

I have listed several criteria you can use to assess social and web assets. This is not an exhaustive list and you can add additional criteria. Any additional, relevant criteria you add will improve your final grade. You must also include recommendations which you feel would improve their website and social media package.

Social Media Assessment

• What social media channels are used?
• Is the branding/message consistent across all channel?
• How many likes,shares,retweets, comments etc. across each channel
• How many followers, subscribers across each channel?
• What is the most active channel?
• Suggest additional channels? Why have you recommended them?
• Is content current and consistent across all channels?
• How does social media use compare to competitors use?
• Are there any Apps developed for the organisation? If not, what type of content would you suggest for a future app. If there is an app how could it be improved?