Using your knowledge of B2B, describe from what you can observe, which segmentation approach Liebherr uses: Business to Business Assignment, NCI, Ireland
| University | National College of Ireland (NCI) |
| Subject | Business to Business Assignment |
Question 1: Using your knowledge of B2B, describe from what you can observe, which segmentation approach Liebherr uses. As a component of your answer, make any recommendations or suggestions as to how this approach could be improved or refined.
Question 2; 10m: Liebherr, like many B2B organizations, is faced with a changing and fluid macro external environment. Identify a suitable framework for assessing this macro external environment (PESTLE- don’t use all factors, only relevant ones) 40m: Utilising the framework, evaluate the key factors or forces impacting the current and future success of the organization.
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