Case Study “We will continue to develop our product, our coffee, our food, our store environment, just completely focus on the customer to deliver a better experience The year 1971 was marked in UK’s history when Costa coffee was introduced. Seven years from there the first coffee shop was opened in London. And in the… Continue reading We will continue to develop our product, our coffee, our food, our store environment: The Costa Way- Brewing Strategy of UK Coffee Shop Market Assignment, IU, Ireland