To define retailing, consider it from various perspectives demonstrate its impact, and note its special characteristics: Retail Management Report, TUD, Ireland
| University | Technological University Dublin (TUD) |
| Subject | Retail Management |
- To define retailing, consider it from various perspectives demonstrate its impact, and note its special characteristics.
- To introduce the concept of strategic planning and apply it.
- To show why the retailing concept is the foundation of a successful business, with an emphasis on the total retail experience, customer service, and relationship retailing.
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