This Section Should Explore The Various Methodologies Which Were Employed In The Chosen Articles: Social Media Marketing Assignment, NUI, Ireland

INTRODUCTION

1. Introduction should outline the overall topic of the literature review, as well as list the articles which will be examined;

2. The methods of sourcing said articles should also be included here (library database search, keywords, etc.).

METHODOLOGIES

1. This section should explore the various methodologies which were employed in the chosen articles. It’s important to focus on how the results were gathered in the research as well as what those results actually are;

2. The reviews should discuss the differences in samples approached in the study. For example, did one article focus on interviewing undergraduate students while another analyzed online reviews, while another surveyed industry professionals? How many individuals took part in the study? Where were they located and what implications do you think this had on the findings of the research?

FINDINGS, IMPLICATIONS& DISCUSSION

1. This section should detail the actual findings of the articles. This where we actually decide where the state of knowledge actually is;

2. In this section, you can discuss the differences and similarities between the findings of the different articles. This should help paint an overall picture of the state of knowledge and allow us to identify potential gaps in the literature (what we do not yet know!)

AVENUES FOR FURTHER RESEARCH

1. The final section will be a reflective piece, and often the most valuable in reviews, whereby you will draw the paper to a conclusion, reiterating the main points from the sections above;

2. Finally, you should recommend where research goes from here. You should have identified gaps, or shortcomings, of the research, analyzed and decide where researchers should focus on moving forward.