This module develops knowledge and skills to enable a strategic approach to market planning, applying both traditional and digital models: Marketing Report, MU, Ireland

Learning Outcomes:-

1. Understand how to analyze an organization’s current and future internal and external environments.
2. Interpret relevant information and insights to recommend and inform strategic decision-making.
3. Develop marketing objectives and strategies to deliver organizational objectives.
4. Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives.

This module develops knowledge and skills to enable a strategic approach to market planning, applying both traditional and digital models, frameworks, and techniques to achieve a competitive advantage. The module covers three units: the first unit develops skills in analyzing the environment and identifying insights for strategic decisions;

the second unit covers the development of effective strategic marketing plans, which includes digital strategy, to deliver objectives; and the third unit develops resources, monitoring, and measurement skills to implement and control the strategic marketing plan.