The United Kingdom Coffee Shop market had sprouted tremendous growth in the past few years: Strategic Management Accounting Report, UCD, Ireland

The United Kingdom Coffee Shop market had sprouted tremendous growth in the past few years. Many branded shops had achieved their goals and targeted the high-end wave. There were around 16501 coffee outlets in the UK as of 2013 which generated revenue of around £6.2 billion. The turnover was considered a great achievement in the UK’s troubled economy. Apart from that, the branded coffee chain segment had witnessed a turnover of £2.6 billion.

The tough competition had risen among the top coffee brands in the UK such as Costa Coffee, Starbucks Coffee Company, Caffe Nero, Pret A Manger, and EAT. These above-mentioned brands also showed strong resilience to the troubled economy. Costa Coffee had been considered one of the top brands in the UK and it gained its place in the UK Coffee shop market. Starting in the year 1971 it had gained many laurels. Costa also gives prominent importance to CSR activities through their foundation.

The brand helped those coffee-generating communities through whom they procured coffee beans. They not only help those in the UK and CSR activities extend to other countries too. Costa brand had started to use new retail formats and strategies that would aid them to maintain their customer base. The case study analyses the means through which Costa would maintain their market share, customer base and also maintain the quality of the product — Coffee to which they were known for.