The report will involve a business model audit as well as the provision of strategic advice for a live case: Business models, strategy and tactics Report,

The Report:

The report will involve a business model audit as well as the provision of strategic advice for a live case. The students will be expected to analyse the business model of the case company, assessing their resources and capabilities, target market and customer value proposition as well as revenue model. Drawing evidence from academic sources, the students are expected to give the case firm strategic advice and tactical suggestions on how to achieve business model innovation. The output will be a detailed report which can be shared with the case firm.

Report Requirements:

You must use the Harvard System of referencing in your text.

You must include a competent reference list in your project.

Your project should include references detailing any Internet sites, books, or other sources that you have referred to in creating your report.

You must make a declaration at the start of your assignment clarifying how/if you have used any AI in support of the assignment. This declaration must be detailed if you used AI.

Plagiarism is viewed seriously and could lead to a project receiving a NG (No Grade) and/or removal from the programme.

Marks will be awarded as follows:

Part 1 – The Report (30 Marks – at least 2,500 words):

• 2.5 Marks = Introduction / Company Description – To include a company history, market information, product/service information, Organisation Chart.
• 7.5 Marks = Construct a theoretical framework which integrates the basic concepts and approaches to the strategic management of your chosen organisation using models such as SWOT, TOWS Matrix, Value Chain Analysis, Porters Competitive Strategies, BCG GrowthShare Matrix for example – Not all models are required and you can use models that are not listed here, but you must choose at least 2 that are appropriate to the chosen scenario.
• 7.5 Marks = Examine the different effects that environmental factors and forces have on the chosen organisation and the strategy process – Using models such as Porter’s 5 Forces and PEST/PESTEL/STEEP for example.
• 5 Marks = Using the Business Model canvas students will assess the company’s resources and capabilities, target market and customer value proposition as well as revenue model. Drawing in evidence from academic sources, students are expected to give the case firm strategic advice and tactical suggestions how to achieve business model innovation.
• 2.5 Marks = Report Recommendations – The recommendations section of the report will show the various options and set out some potential next steps.
• 2.5 Marks = Report Layout and style – Students must produce a report which looks professional, and it must contain (at a minimum) a Table of Contents, Executive Summary, company description, key recommendations, and reference list.
• 2.5 Marks = Report Citations – All evidence must be properly cited (Harvard style).

I have chosen an abstract construction company operating in the residential sector, offering services ranging from cosmetic repairs to the construction of residential buildings. Below, I present the table of contents of my upcoming project for your review.

Table of contents

1. Executive summary
   • Overview and purpose of the report

2. Introduction
   • The Company overview, history
   • Organizational structure of the company
   • Service information
   • Construction’s market information

3. Theoretical framework
   • Overview of chosen models
   • Rational for chosen models

4. SWOT Analysis
   • Experienced qualified staff, technical equipment, reputation, preferred access to suppliers.
   • Limited financial resources, low operational efficiency
   • Growth in demand for construction, government support in the context of the housing crisis
   • Economic instability, regulatory and legal aspects, environmental factors

5. TOWS Matrix
   • S/O
   • W/O
   • S/T
   • W/T

6. PESTEL Analysis
   • Political factors. Building regulations, government support for housing construction
   • Economic factors. Inflation, interest rates, cost of materials
   • Social factors. Urbanization, demographic changes, demand for affordable housing
   • Technological factors. New construction technologies, automation of construction processes
   • Environmental factors. Environmental standards
   • Legal factors. Licenses, permits, contracts

7. Porter’s Five forces model

7.1 Rivalry

7.2 Bargaining Power (of suppliers)

7.3 Bargaining Power (of buyers)

7.4 Threat (of new entrants)

7.5 Threat (of substitutes)

8. Business model canvas of the company
9. Key recommendations
   • Short run strategy
   • Long run strategy

10. Reference list