The Assignment Is Designed To Assess Knowledge And Understanding: Global Marketing Decision Assignment, NUI, Ireland

Global Marketing Decisions – Use of case study material

Important guidance notes for candidates

The assignment is designed to assess knowledge and understanding of the Global Marketing Decisions syllabus, in the context of the relevant case study. The examiners will be marking candidates’ submissions on the basis of the tasks set. Candidates are advised to pay particular attention to the mark allocation and word count in the assignment brief and plan their time accordingly.

The role is outlined in the Candidate’s Brief, and candidates will be required to recommend clear courses of action. Candidates should acquaint themselves thoroughly with the case study. The cases are based upon real-life situations and all the necessary information about Nintendo Co. Ltd is contained within the case study. No useful purpose will therefore be served by contacting Nintendo Co. Ltd, and candidates are strictly instructed not to do so, as it may cause unnecessary confusion.

As in real life, anomalies may be found in the information provided within this case study. Please state any assumptions, where necessary, when answering tasks. The Chartered Institute of Marketing is not in a position to answer queries on case data. Candidates are tested on their overall understanding of the case and its key issues, not on minor details.

In preparation for the assignment, candidates need to carry out a detailed strategic marketing audit of the case study Nintendo Co. Ltd. The audit allows candidates to demonstrate their ability to:

• apply the appropriate models and techniques to analyze information on the case study and sector facing particular circumstances
• interpret the results of this audit to provide insights into the current situation and the conclusions they are able to draw
• utilize their own ideas and create their own models for interpreting the data

When compiling their Nintendo Co. Ltd audit, candidates should only use the information found within the case study, supported by their knowledge and understanding of the syllabus. Candidates are expected to bring individuality to their audit and submit their own work.

The copying of pre-prepared ‘group’ audits for Nintendo Co. Ltd, including those written by consultants/tutors, or by any third party should be avoided. The tasks will demand analysis by the candidate only and individually composed answers are required in order to pass.

Candidates will need to condense their Nintendo Co. Ltd strategic marketing audit into a maximum of six sides of A4, no smaller than font size 11. The content of tables, models, or diagrams must be in a minimum of font size 9. The six sides must contain a summary of the audit only. It should not contain decisions, objectives, or plans. The pages of the audit should be numbered for ease of reference when answering the assignment tasks and included as an appendix to the assignment. The audit is not included in the word count for this assignment and will not be allocated any marks.