Students are expected to research two proposed cloud-based marketplace solutions to satisfy their client requirements: Marketing Innovation and Technology Report, DCU, Ireland
| University | Dublin City University (DCU) |
| Subject | Innovation and Technology |
Part ‘A’
Students are expected to research two proposed cloud-based marketplace solutions to satisfy their client requirements. These requirements should be clearly stipulated in relation to the specific content management requirements of that client. Students should focus on a ‘manageable and quantifiable’ solution to client requirements.
Students are encouraged to be both knowledgeable and imaginative in respect of the proposed presentation of:
- The client and their client need analysis.
- The comparison of two existing cloud-based marketplace solutions.
- The presentation of the preferred solution and the business rationale behind that decision
Part ‘B’
Search Engine Optimisation and Search Engine Marketing requirements of that client. Students should focus on a ‘manageable and quantifiable’ solution to client requirements.
Students are encouraged to be both knowledgeable and imaginative in respect of the proposed presentation of:
- The client and their client need analysis.
- The comparison of two existing cloud solutions that focus on SEO and SEM compatibility and management functionality.
Part ‘C’
Data and Analytics (processes) requirements of that client. Students should focus on a ‘manageable and quantifiable’ solution to client requirements.
Students are encouraged to be both knowledgeable and imaginative in respect of the proposed presentation of:
- The client and their client need analysis.
- The comparison of two existing cloud solutions that focus on big data and Analytics compatibility and management functionality.
Part ‘D’
CRM / Social, & Innovation (processes) requirements of that client. Students should focus on a ‘manageable and quantifiable’ solution to client requirements.
Students are encouraged to be both knowledgeable and imaginative in respect of the proposed presentation of:
- The client and their client need analysis.
