Produce A Logically Structured Business Plan: Applied Music Business And Study Skills Assignment, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Applied Music Business And Study Skills |
Learning Outcomes
On completion of this module a successful student will be able to:
1. Produce a logically structured business plan
2. Produce viable time-bound project planning document
3. Demonstrate knowledge of the structure and mechanics of the music industry
4. Engage in an appropriate level of reading and research, demonstrating appropriate academic conventions
Business Plan – Individual Work
Create a business model for a music-related business, this should be based on the first 3-year s of the business:
1. Identify and evaluate a viable opportunity for a self-employed entrepreneur to work successfully within the music business.
2. Research, prepare and submit a business plan that demonstrates an understanding of the format and conventions of basic business planning.
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3. Use real-world examples to support your case for the viability of the business plan and examine opportunities for the business to develop in the future.
4. Use appropriate academic reading and industry media sources to support your arguments.
Essays should include appropriate use of researched examples and cited quotations, together with a full bibliography using the Harvard Referencing System.
Executive Summary
I am a musician in a circle of friends full of active musicians who all have one thing in common, we love playing live music. Together, we decided to turn what we are passionate about into a source of monetary income. The business I am proposing is a function band named ‘Current Malone’. A four-piece versatile function band consisting of percussion, keys, guitar, bass, and vocals. My own role in the company will be to play guitar and be a vocalist in the band.
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U.S.P
Members of the band will dress up as various world leaders and engage in light political banter during the set. The political world and current events are ever-changing from week to week which would supply endless material which will be used to entertain. I will be the sole proprietorship of the company.
S.W.O.T. Analysis
| Beneficial | Harmful |
| Strengths
1. Motivated individuals 2. Experienced musicians 3. We all have access to vehicles 4. Availability |
Weaknesses
1. Inexperience businesspeople 2. Unknown band |
| Opportunities
1. Perform multiple times weekly 2. Grow the band name 3. New geographical income |
Threats
1. Other function bands 2. Tax increases |
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