Prepare a Critical Assignment for the Management of a Brand Operating in the Irish Marketplace in 2020 –
| University | Dublin City University (DCU) |
| Subject | Brand Management |
Question 1: Prepare a critical assignment for the management of a brand operating in the Irish marketplace in 2020.
A critical assignment requires understanding their target market(s) mission and strategy, marketing/brand assets and activities and recommendations.
Question 2: Examine how it operates in Ireland and develop recommendations on changes the brand manager could make to accelerate growth.
Question 3: What is the brand of trying to achieve?
Question 4: Strategy it is using(4ps)?
Question 5: What media is being used? (BBDO)
Question 6: What marketing activity is being employed?
Question 7: How do customers experience the brand?
Question 8: If you were in charge of the brand, what changes would you make to improve the brand’s marketing performance? ie: accelerate growth.
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