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PM4944: You have recently been appointed as general manager of an about-to-be-opened outlet of the franchise ‘Armstrong Books Ltd: Human Resource Development Case Study, UOL, Ireland

University University of Limerick (UOL)
Subject PM4944: Human Resource Development

You have recently been appointed as general manager of an about-to-be-opened outlet of the franchise ‘Armstrong Books Ltd.’ located in a busy commuter town. Armstrong Books Ltd. (ABL) was founded by Gordon Armstrong in 1982 with the intention of building a chain of bookshops with a wide specialist range, friendly atmosphere to browse in, and knowledgeable booksellers. The first branch was opened on Grafton Street.

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