Outline The Background To Your Business Or Hypothetical Business: Business Idea Marketing Assignment, MU, Ireland
| University | Maynooth University (MU) |
| Subject | Business Idea Marketing |
The detailed steps for Fundamentals of Marketing are
1. Outline the background to your business or hypothetical business
2. Conduct a SWOT analysis for your company
3. Conduct a PESTEL analysis for your company
4. Create a broad target audience for your company and within this create three or four relevant segments using demographic, geographic, or behavioral bases.
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5. Create a customer persona for one of the above segments; choose what you believe is the most attractive.
6. Conduct a competitors’ analysis including a competitors’ matrix with a detailed description.
7. Identify what you believe to be the benefits of your product versus the competition.
8. Identify the points of parity and difference for your product/market.
9. Develop a brand mantra.
10. Create a positioning statement
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