Outline And Discuss The Implications Of The Challenges And Issues: Management Assignment, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Management |
Q1. Outline and discuss the implications of the challenges and issues related to IKEAs globalization strategy that led to their delayed entry into the Indian market.
Q2. Entering into a host market whose cultural norms and social structures are very different from existing markets may be fraught with risk. Outline and discuss any such challenges IKEA was likely to have encountered when entering into the Indian market and explain the implications of these challenges for IKEA.
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