MT319: Medtronic is a global leader in the medical technology industry, with the company being registered as Irish American: Advanced Operational Modelling for Business Assignment, DCU, Ireland

Medtronic is a global leader in the medical technology industry, with the company being registered as Irish American although primarily being based in the United States. The company is looking to implement another medical device factory due to high demand from its consumers with future market trends being another influencing factor. Due to the company already having operations globally, it is wise to consider the best locations available to them before a final decision.

The Med-tech industry is constantly evolving with the movement from doing digital to being digital at the forefront of the future of the sector. To gain a competitive advantage over their rivals, Medtronic’s need to expand operations to meet the ever-changing trends in the industry will be vital. As healthcare manages and tries to recover from the pandemic there is a clear need for treatments that give optimal patient outcomes but require less time in hospitals.

Medtronic has identified the opportunity to expand its coronary stent portfolio to offer a new stent to meet the needs of the patient and the healthcare providers. There is a need to create a new factory for this portfolio addition which can be distributed to its European Operations Centre in Heerlen, Netherlands. Companies will need to incorporate digitally enabled customer engagement capabilities into their product design to succeed in this new environment. The best course of action is to start a new business operation that is driven by a growth and transformation philosophy.

The owners of the company will be aware of these trends and therefore have decided to act with the decision to set up a new factory for producing this specific product. These decisions must involve deep thinking into the viable locations and factors involved in this process that will allow Medtronic to remain at a competitive advantage and continue efficiency. In turn, this has led us to the task of finding the most suitable location for the company’s new factory and to investigating and presenting the data concisely to management on a spreadsheet that follows best practices.