MS5104: “Vidflix”, a well-known streaming service in Europe The company uses clustering to group its users according to the film genres: Decision Theory & Analysis Assignment, NUI, Ireland
| University | National University of Ireland (NUI) |
| Subject | MS5104: Decision Theory & Analysis |
“Vidflix”, a well-known streaming service in Europe. The company uses clustering to group its users according to the film genres they watch. The table below presents a sample of their datasets.
Each row represents a user, their preferences in terms of films or series, they have watched, and the cluster column presents the names they have provided when they were “painting” the user personas.
Vidflix is the market leader in Europe, however, in the US they have a small market share since another company leads the US market. The managers of Vidflix are searching for external solutions to improve their services by providing targeted and accurate film recommendations to their users. Their goal is to provide this new service to both the EU and the US market.
They are currently discussing with a start-up named “FilMine”, which has already developed a recommendation system for a major competitor of Vidflix in Europe.
Filene’s head of BA states that “we already know which are the right variables to select and build a new and accurate AI-enabled film recommendation system”. Also, he mentions that “even after Vidflix selects to purchase our solution, we will not reveal how our algorithm works as this is a company secret”.
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