MKCM4002: Develop a Marketing Communication Plan for Joe’s & Bro’s: Marketing Communications Assignment, DIT,
| University | Dublin Institute of Technology (DIT) |
| Subject | MKCM4002: Marketing Communications |
Question: You are required to develop a marketing communication plan for Joe’s & Bro’s, Cork City.
Your budget is €50,000 (excludes VAT and agency fees). You must include actual quotations.
The criteria for this plan will include the following:
1. Organizational background
2. Situation analysis (SWOT)
3. Description of product/service/organization that will be considered in the marketing communications plan
4. Marketing and communication objectives
5. Target market research and consumer profiling highlighting media preferences
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6. Develop and justify appropriate communication strategies which highlight:
- choice of promotional tools
- message strategy
- media strategy
- scheduling of plan (time chart)
- budgeting techniques
- Evaluation and control methods
Your project should also contain the following:
- An appendix including any relevant research materials and/or documents designed for this plan
- Inclusion of appropriate academic references sourced consistently
- A rationale justifying the marketing communications plan to acknowledge how this plan fits into the chosen organization’s current overall strategy.
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