MK4035: Is marketing research a valuable function for an organization: Marketing Research Essay, UOL, Ireland
| University | University of Limerick (UOL) |
| Subject | MK4035: Marketing Research |
Assessment Task: Individual Essay
‘Is marketing research a valuable function for an organization?’
Please discuss this question with consideration of key literature in
this area and from information gleaned from the two guest
speakers (Musgraves & Garda) on the merits and challenges of
marketing research.
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