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MIS10040: Google has decided it wants to improve the buyer’s experience for their Merchandise Store in a bid to attract new customers: Web Analytics Assignment, UCD, Ireland

University University College Dublin (UCD)
Subject MIS10040: Web Analytics

Google has decided it wants to improve the buyer’s experience for their
Merchandise Store in a bid to attract new customers.

They have hired you to advise them how best to approach this based on the
User Data from their website.

Using Google Analytics, suggest some changes Google should add to their
web store to boost sales

  • Determine who the main buyers are in the store
  • Take a close look at goals/conversion rates – How does a user “convert”
  • Define any other user behaviors that are important
  • Define the research questions you are asking and look for answers to.
  • Use Google Analytics Reports to support your claims – using Data Studio to present the data.

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