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MG8104: Ghemawat 1991 defined commitment as organizations persisting with broad courses of action or business strategies: Business Strategy Essay, NUI, Ireland

University National University of Ireland (NUI)
Subject MG8104: Business Strategy

Question
Ghemawat 1991 defined commitment as organizations persisting with broad courses of action or business strategies. Discuss and evaluate this viewpoint.

Your essay should:

1. Word count max 1500 words. excluding bibliography/reference section and appendix where applicable.
2. Be word-processed using a 12 point ‘Times New Roman font and double spacing.

3. Harvard referencing style

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