MG3103: Discuss The Strengths And Weaknesses Of Carlsberg: Business Strategy Case Study, UCD, Ireland
| University | University College Dublin (UCD) |
| Subject | MG3103:Business Strategy |
Answer All Questions
1. Discuss the strengths and weaknesses of Carlsberg in 2018, having regard to the global beer industry and the major players.
2. a) Discuss Carlsberg’s business-level strategy in 2018.
b) Identify, discuss and rank three strategic options to take Carlsberg to the next level.
3. Select two areas of Strategy theory not covered in your answers to questions 1 and 2. Discuss how these two areas could be applied to and could benefit Carlsberg in 2018.
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