Many businesses today face uncertainty in a very dynamic marketplace Issues like global pandemics, Brexit, climate & environmental: Marketing Practice Research Paper, NUI, Ireland
| University | National University of Ireland (NUI) |
| Subject | Marketing Practice |
Many businesses today face uncertainty in a very dynamic marketplace. Issues like global pandemics, Brexit, climate & environmental, and changing consumer trends are all external issues that make strategic planning and decisions all the more important to the success of the business.
This assignment is designed to focus on specific critical thinking, research methods, analysis, engagement with scholarship, academic writing, and visual presentation skills.
You are to research your chosen business, analyze their current business environment, areas of interest will include the mission of their business and marketing strategy, understanding the importance of the business portfolio in growing a business, and the role of the marketing mix as a core concept of marketing. Analyze and comment on their past and current marketing strategies, recognize the use of marketing theories & frameworks and make strategic marketing recommendations for the business going forward.
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