It is becoming dear that the changed conditions in the global marketplace demand a much more agile response from the organizations: Supply Chain Management Report, UCD, Ireland

It is becoming dear that the changed conditions in the global marketplace demand a much more agile response from the organizations and their partners in the supply chain. The period when production was moved overseas, so businesses can take advantage of cheap labor is coming to an end because fast fashion starts competing not only on price but also on time.

According to Cai-Feng, product and technology life cycles are likely to continue to shorten. while demand will be increasingly difficult to forecast. The decision about raw materials must be taken long in advance and still remain the riskiest part of the agile supply chain.

Customer behavior has changed and nowadays buyers want to see frequently new stiles. This clearly results from the new buyer’s behavior, clothes are not used anymore to protect the body from cold, but to accompany a persona style and support aimed personality appearance. All these facts play a key role in the new relationship between retailers. suppliers and consumers.

Supply Chain Management is the success factor in the fast fashion business. It deals with suppliers, with supplier’s suppliers, customers, and sometimes even customer’s customers. It looks at the process from raw materials origin to customer consumption. The output of the supply chain is not just a physical product. but a combination of time, place, form, and function of a product/see/ice proposition