In 2003 Ambler suggested that there is confusion between brand equity and brand value. Interview a brand manager or any other manager: Global Brand Management Essay, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Global Brand Management |
In 2003 Ambler suggested that there is confusion between brand equity and brand value.
Interview a brand manager or any other manager with operational responsibility for a brand. Explore how they interpret and measure the value of brands within their organization.
Drawing on the evidence collected during your interview and the theory, discuss whether this confusion still exists today.
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