How does Influencer marketing impact the growth of Start-up Assignment

Introduction:-

Nowadays, social networks are playing an essential role in general in all daily aspects of society. In the business world, influencer marketing is having a significant impact. Businesses use a new strategy in which an influential person in society collaborates with the company in the sale of products. This new phenomenon is called marketing influencer.

Influencer marketing:-

Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn, and

Snapchat is often used too.

Start-ups:-

In research conducted by Smadi-Delcheva, et al., (2021) it was found that Start-ups are seen as new and creative business ventures, often started by young entrepreneurs. Besides just being a business idea, they also focus on improving the social, economic, and cultural aspects of the community they operate in. Startups introduce changes to society and are considered important for social progress. Encouraging more people to start their businesses is crucial for sustaining society’s economy.

1 What types of influences do you find most effective in promoting start-ups? 

o   Celebrities

o   Industry experts

o   Micro-influencers

o   Macro-influencers

o   All above

2 How do you perceive the authenticity of influencers who promote start-ups or products?

o   Consistency in the influencer’s messaging

o   Brand partnerships

o   Consistency of overall content

o   Consistent voice and values

3 Do you follow any influencers? 

o   YES

o   No