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How can Line Managers affect Goal Setting Effectively to Enhance the Performance: Customer Relation Management Dissertation, DCU,

University Dublin City University (DCU)
Subject Customer Relation Management

Assessment Objective:

The objective of the assignment is for students to conduct a literature review in relation to the topic of Customer Relationship Management.

The assignment will assess the student’s ability to critically extrapolate ideas and evidence-based on a comprehensive literature review.

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The Assignment:

You are required to conduct a literature review on the following research question:

How can line managers affect goal setting effectively to enhance the performance of people acting in the service area?

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