Global marketing is defined as the firm’s commitment to coordinate its marketing activities across national boundaries in order: Marketing in the Global Environment Assignment, NCI, Ireland
| University | National College of Ireland (NCI) |
| Subject | Marketing in the Global Environment |
Global marketing is defined as the firm’s commitment to coordinate its marketing activities across national boundaries in order to find and satisfy global customer needs better than the competition.
To develop a global marketing strategy, based on similarities and differences between markets.
Exploit local knowledge and transfer best practices across markets.
Questions
- How ‘global’ is the industry in which we operate?
- How prepared are we for global challenges?
- Should the company internationalize at all?
- What are the challenges?
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