Explain why this channel suits your target audience: This channel of social media chosen for the target audience of my online business: Digital Marketing Course Work, MU, Ireland

Which Social Media channel did you choose: Youtube

Explain why this channel suits your target audience: This channel of social media chosen for the target audience of my online business is appropriate for the following reasons; Firstly, producing videos to persuade our target audience and potential customers to purchase our products, has the potential to increase our sales rate. It has been proven according to statistics that 80% of visitors to a website are most likely to watch a video, while only 20% will decide to read the text on the website.

Due to the nature of the products we are selling with potential health implications that come from cosmetic products, it has been decided that utilizing video is the highly beneficial way by which the trust of our target audience and potential customers can be attained. Producing videos that haves our employees demonstrating our cosmetic products are to be used attaches a face to our band. Consequently, making our brand more relatable.