Drawing on Appropriate Academic Frameworks, Theories and Methodologies: Marketing Dissertation Proposal, UCC,
| University | University College Cork (UCC) |
| Subject | Marketing |
Drawing on appropriate academic frameworks, theories and methodologies, the dissertation option allows you to explore and better understand a topic of particular interest to you within a Management or Marketing domain. Your research topic and plan of completion must be agreed with your academic supervisor (to be allocated shortly).
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The following is the advised structure for your dissertation:
(Depending on the nature of your research, you may identify, with the guidance of your academic supervisor, an alternative structure that you both agree may be more appropriate for your report)
- Abstract
- Acknowledgments
- Table of Contents
- Introduction / Research Question
- Literature Review (approx. 4,000 words)
- Methodology
- Research Findings
- Discussion of Results
- Conclusion and Recommendations
- Bibliography
- Appendices
You may draw on research work that you have previously undertaken for the Research Methods module that you completed last semester.
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