Digital Communication Strategies and Digital Media- Advertising, in the metaverse is undergoing changes due to the use of media. The metaverse offers advertising methods like product placements: Meta Company, Report, UOG, Ireland
| University | University Of Galway (UOG) |
| Subject | Meta Company |
Advertising, in the metaverse is undergoing changes due to the use of media. The metaverse offers advertising methods like product placements, virtual stores, diverse ad formats and more. Businesses can seamlessly integrate their ads into the world making them an integral part of your experience. Ads within the Metaverse can be interactive allowing you to actively interact with the brands content. Additionally brands can partner with influencers to incorporate their presence into their advertising campaigns.
This enables the metaverse to promote its company through collaborations with brands or, by having brands highlight the metaverse in their advertisement Meta use a lot of advertising methods but one of them that is really used is through Mark Zuckerberg with his Instagram profile he creates a really good post with him talking and explaining the new updates or the newest services that metaverse offers also with twitter, the new meta Horizon OS that is basically his new hardware ecosystem will run with it, the mixed reality operating system that powers the Meta Quest headsets and in addition Meta Horizon OS integrates advanced technologies for mixed reality experiences with a suite of features that prioritize social presence.
Another way that meta do the advertising is through Facebook and with using better engagement using the creativity as using 3D graphics, animations, and interactivity to catch eye of the people, additionally integrates every facet of VR/AR into its proprietary Metaverse and utilizes social media to enable creators and consumers to achieve a significant level of interaction.
In conclusion Meta stands out as an advertising platform, within the metaverse. Through its channels such as Instagram and Facebook Meta smoothly incorporate advertisements into the landscape. By utilizing influencers and cutting-edge technologies Meta successfully boosts visibility and interaction in the metaverse. It remains an option for companies seeking to advertise their brand and engage with their desired customer base, in the world.
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References:
McLaughlin, T. (2024, February 21). What is the best social media platform for advertising? Retrieved from https://circulatedigital.com/blog/best-social-media-platform-for-
advertising/#:~:text=Meta%20Advertising%3A%20The%20Reigning%20champion,2.8%20 billion%20monthly%20active%20users.
Understanding the Different Social Media Platforms: Which One Fits Your Business? | Marin Software Blog. (n.d.). Retrieved from https://www.marinsoftware.com/blog/understanding-
the-different-social-media-platforms-which-one-fits-your-business
A New Era for Mixed Reality. (n.d.).
Retrieved May 13, 2024, from https://www.meta.com/en-gb/blog/quest/meta-horizon-os-open-hardware-ecosystem- asus-republic-gamers-lenovo-xbox/
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