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Design Marketing And Sales Plan To Launch A New Product Into An Established Market: Sales and Marketing Assignment, MU, Ireland

University Maynooth University (MU)
Subject Sales And Marketing

Assessment Task

Design marketing and sales plan to launch a new product into an established market.

The Task:

1) 75%: Content: You have been asked by your Lecturer to create, plan, and deliver a sales and marketing plan to launch a new product.

The main goal is to provide a professional and viable plan that will assess all aspects of marketing and selling the new product.

You should provide details of all decisions taken and your understanding of the principles and practices implemented including:

1. Target Market

2. Objectives

3. Market Structure

4. Pricing

5. Selling

You are required to show:

Planning

Marketing

Social Media

Selling

2) 25%: Deliver a presentation on May 5th, 2021 summarizing your plan, the learning and reflections on executing a sales and marketing plan.

Key elements:

1. Apply creativity within your use of the processes you have learned.

2. Show your understanding of the sales and marketing processes and how they benefit the product launch.

You are required to:

1. Outline the concept and application of your plan’s features, its objectives and will it deliver interest and engagement from your target market.

2. Outline the application of sales and marketing processes in your plan.

3.  Outline how you will use social media specifically, and what social media sites to promote and inform potential targets of the new product

4. Provide an outline of the planning process that took place and key recommendations

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