Describe and explain the current competitive strategy: Strategic Positioning Assignment, TU Dublin, Ireland
| University | Technological University Dublin (TU Dublin) |
| Subject | Strategic Positioning Assignment |
INSTRUCTIONS
You are asked to analyse a start-up business that has received crowdfunding in the 2023-24 period and imagine that the business reaches worldwide sales of €1 billion by 2034.
1. (a) Describe and explain the current competitive strategy (10 marks)
(b) Justify the hypothetical future competitive strategy (5 marks)
2. Describe and justify your hypothetical growth strategy of the company to 2034 including:
a) The primary international market entry strategy or strategies employed (20 marks)
b) The international business strategy employed (20 marks)
3. Draw an organisational chart for the 2034 company and justify the proposed corporate parenting style, organisational structure and culture (25 marks)
4. Devise and justify a tailored Balance Scorecard using three financial and three non- financial KPIs for the 2034 company (20 marks)
5. Appendices
6. Reference
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