Define and Explain the Basic Concepts of Marketing and Analyse the Marketing Environment and consumer: Marketing I and II Report, ITC, Ireland
| University | Institute of Technology Carlow (ITC) |
| Subject | Marketing I and II |
LO1 Define and explain the basic concepts of marketing.
LO2 Analyse the marketing environment and consumer.
LO3 Identify the various stages in the market research process.
LO4 Outline and recommend segmentation, targeting, and positioning strategies for businesses.
LO5 Explain how to manage the marketing mix.
Wild about is a multi-award-winning IRISH artisan producer and Local Food Hero. Working from their small sustainable farm in Co. Wexford grows a range of products to create low carbon, low sugar, sustainable handmade foods directly from seasonal harvests.
The range changes throughout the year. Wild about also specialize in native wild ingredients. They have decided to carry out sonic research on the marketplace and then put forward some ideas in terms of how a new dessert range should be developed (4’p’s).
The new range should work with their existing ethos, low in sugar, sustainable, locally sourced. The proposed new product range should be aimed at the domestic market (Can be B2C or 1328). The outcome of your investigation should be compiled into a report along with an executive summary.
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