Critically evaluate two contrasting organizations, Apple & Amazon, that you believe exhibit “good strategy” versus “bad strategy”: STRATEGIC MANAGEMNET Assignment, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | STRATEGIC MANAGEMNET Assignment |
Critically evaluate two contrasting organizations, Apple & Amazon, that you believe exhibit “good strategy” versus “bad strategy”.
- What was their strategic approach?
- What are the specific strategic strengths and weaknesses they exhibited?.
- What are the challenges faced by each organization going forward?
- How and where should they focus for future growth? 3000 words (excluding cover page & bibliography).
Course material covered in this module is as follows:
Strategic Management – Introduction to Strategic Management – Language of Strategy – Key concepts of Developing a Strategy – Benefits of Strategy – Good Strategy v Bad Strategy – Evolution of Strategic Thinking Strategy Process – Internal Analysis (Purpose / Competencies) – External Analysis (Porters 5 forces, PESTLE, Segmentation, Positioning, – Industry Structure, Internationalisation) – Systems and Emerging Technologies (TQM/ Ethics) – SWOT Strategic Decisions – Practical application of analysis tools – Porters Generic Strategies – Ansoffs Market Framework – Blue Ocean Strategy – Good to Great – Entrepreneurship versus Established Business Strategy Development and Frameworks – Mission and Values – Vision – Strategic analysis – Formulating Strategy -Choosing right strategy for the right business (OSGM / Lean Model/ScaleUp) Strategy Implementation – Group Presentations – Leadership & Communication – Organisation Structure – Change management – Monitoring and Controls.
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