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Choosing a UK-based company or an organization of your choice, comment on their existing strategy: Business Studies Report, DCU, Ireland

University Dublin City University (DCU)
Subject Behavioural Studies

Module Title: Global Strategic Management

Learning Outcomes:

LO1: Demonstrate knowledge, comprehension, and application of the taught theory through active and consistent contribution to organizations.

LO2: Understand how complex problems can be managed within a business framework.

LO3: Critically contrast and compare related theoretical concepts presented in the lectures and readings, and understanding the inherent differences and similarities.

LO4: Create, develop and design strategic plans in a case study based practical application of the taught theory.

LO5: Feel confident in arguing a strategic position based on well researched evidence and a strong theoretical base.

TASK DESCRIPTION 

TASK

Choosing a UK-based company or an organization of your choice, comment on their existing strategy, taking into account the External and Internal environments. State the pros and cons of their current strategy.

Critically analyze how the company or organization could improve on their strategy. What changes would you recommend that they make to their strategies and plans that could make them more successful in the marketplace in the current environment?

You need to Critically analyze and evaluate the different contemporary strategic issues in strategy, clearly synthesizing between the different levels of strategy. It is important to refer to theories when formulating the task. All your recommendations must be justified.

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