Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla: Innovate Marketing Report, DCU, Ireland
| University | Dublin City University (DCU) |
| Subject | Innovate Marketing |
- Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla?
- How important is a culture of innovation in an organization and how does Tesla operate innovative management initiatives/practices?
- Can we compare the innovation culture of Apple and Tesla or, are they very different?
- How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments?
- Do you think that the EV (electric vehicle) market has ‘crossed the chasm? Justify and defend your answer.
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