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BU4000: Describe and comment on the effectiveness of Apple Inc’s international strategy for growth in the global consumer electronics: Business Strategy Capstone Report, UCC, Ireland

University University College Cork (UCC)
Subject BU4000: Business Strategy Capstone
  • Describe and comment on the effectiveness of Apple Inc’s international strategy for growth in the global consumer electronics market to date. What could Apple Inc have done better in your view?
  • What business is Apple Inc. in?
  • What opportunities and threats does Apple Inc. face in its market environment?
  • What are the strengths and weaknesses of Apple Inc.?
  • Comment on the ethical and CSR aspects of Apple Inc’s strategy.

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