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BU3710: Your team is tasked with critically analysing one chosen area of Consumer Behaviour literature and debating: Consumer Behaviour Report, TCD, Ireland

University Trinity College Dublin (TCD)
Subject BU3710: Consumer Behavior

Your team is tasked with critically analysing one chosen area of Consumer Behaviour literature and debating why your chosen topic has the strongest influence on consumers’ behaviour & consumption. Choose one area from the following list below and confirm with your lecturer prior to commencement.

  • Role of Perception
  • Learning & Memory
  • Motivation
  • Culture
  • The Self
  • Personality
  • Reference Groups
  • Consumer Behaviour in the Digital Age

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